Case Study

How We Boosted CleanEnergy's Organic Leads By 150%

Rebuilding a slow, outdated B2B energy portal into a custom-designed WordPress platform built to capture high-value commercial accounts.

0.9s
Load Speed (was 5.4s)
+150%
Organic Form Inquiries
#1
Google Keyword Rank

Speed Without Compromise

CleanEnergy Global, a leading supplier of commercial solar grid hardware, had a website built on a heavy pre-made theme. The site suffered from a 5.4-second load time, complex navigation that confused potential corporate buyers, and an absolute lack of keyword rankings.

They were spending thousands on paid marketing ads but losing visitors before the landing page loaded.

Our Solution Strategy

NexoDraft designed a lightweight, completely custom B2B layout. Our optimization workflow involved:

  • Bespoke Theme Build: Replacing third-party layout plugins with custom Gutenberg templates.
  • Speed Hardening: Image compression to WebP, stylesheet minification, and Google CDN caching configurations.
  • Structured SEO Schema: Implementing local business and B2B product schemas to show pricing structures in search outcomes.

The Outcomes

Within 45 days of launching the new site, CleanEnergy Global experienced a massive surge in organic reach. The average load speed stabilized under 1 second, and page bounce rates dropped from 64% to 28%.

“NexoDraft’s coding standard changed our company’s digital funnel completely. Our speed scores are perfect, and we are getting double the quantity of qualified business inquiries weekly.”

— Arthur Pendelton, Operations Lead

Project Details

Client
CleanEnergy Global
Services Provided
Web Design, Custom WordPress, Technical SEO
Key Tech Stack
HTML5, CSS3, JS, PHP, WordPress Engine
Delivery Timeline
4 Weeks